Every article and buying guide on this site is written under one name, because a buying decision this size deserves a person to argue with.
Sanjeev Budhiraja founded Axis Enterprises in Ludhiana in 2006 and has been selling digital printing machines across India since 2011. He runs 3 businesses: Axis Enterprises (UV and garment printing machines), Motivational Gifts (a personalised gifting brand that fulfils 25 to 30 orders a day on these same machines), and Invisible Marketing (an offline marketing coaching program for business owners in Punjab).
That second business matters more than it looks. Axis does not only sell printing machines, it runs a production business on them daily. The daily nozzle-test routine our customers follow came out of needing our own machines up on a Saturday.
2 books. Increase Your Profit by 270% with UV Printing Technology, written for manufacturers evaluating whether to bring printing in-house, and Invisible Marketing, on building customer loyalty and repeat business. The printing book is given to buyers before a quote, not after, because a buyer who understands the economics asks better questions at the demo.
Four things, stated plainly:
| Not the cheapest machine | A machine has to run 5 to 10 years. We refuse the bottom of the market on purpose and we lose the price-only buyer. |
|---|---|
| Margin funds service | We price at the level that lets us put an engineer on the road in 24 to 48 hours. |
| One supplier, long term | 13+ years with our main supplier, so we can stand behind the machine in India instead of chasing whoever is cheapest this month. |
| We are an importer, not a manufacturer | We say so. We compete on machine selection and support, not on a claim we do not own. |
1284/58, St. No. 4, Guru Nanak Dev Nagar, Ludhiana 141007, Punjab, India. The office doubles as the demo centre, and buyers from across India visit to see a machine running on their own material before ordering. Call 8872188721 to book a demo slot.
Not a call centre. The team that installs it.
